JULIANA GAVIORNO
DIGITAL DESIGN
Founded in Whistler, BC in 1988, Rocky Mtn Chocolate Canada is a love for chocolate and a passion for business brand. Rocky has shared their passion with others, hosting over 45+ franchise locations coast to coast. Working in small batches and entirely by hand.
Over the course of two years, I was responsible for designing all seasonal packaging and in-store marketing signage, motion graphics for TV images as well as contributing to everyday packaging projects as needed.
Working in close collaboration with the Marketing Manager and Senior Graphic Designer, I contributed to the development of each collection from initial concept and brainstorming through to final production.
I initially joined the team during the company’s busiest season to help manage a high volume of work and meet tight deadlines. My contributions played a key role in successfully delivering projects on time and supporting the company in achieving its goals.
Rocky Mtn Chocolate
Project type
Print and digital media
Date
September 2021 to August 2023
Role
Graphic Designer
Packaging designer
Motion Graphics
Web Designer
PYP stands for Pick Your Peak, It's an everyday program where I had the chance to redesign it. 12 PYP flavors, with a focus on aligning the color palette to create greater cohesion across the product line and strengthen brand recognition.
The project involved the use of graphic icons and geometric textures to enhance visual appeal and support the updated brand identity.
A curated selection of Halloween-themed packaging, window displays, and
in-store TV motion graphics.
For this seasonal campaign, asset creation was moderate in volume, typically including 10–15 packaging items and over 30 marketing and signage materials. These assets ranged from posters and gatorboards to shelf pricing tags and category headers, all designed to create a cohesive and engaging in-store experience.
The Christmas season marked the busiest time of the year for Rocky Mountain Chocolate.
The design process began with a collaborative briefing involving the marketing team, where we defined the campaign’s goals, key messaging, and visual direction. In total, approximately 100 assets were created yearly for this season — a testament to both the scale of the season and the efficiency of the creative process. The result was a fully integrated and visually consistent holiday experience that connected with customers across all brand touch points.
For the Valentine’s Day campaign, the goal was to capture the romantic and indulgent spirit of the season while showcasing Rocky Mountain Chocolate’s premium offerings. The creative process began with a strategic alignment meeting with the marketing team to define key messaging, target audience, and promotional focus.
This campaign involved the creation of approximately 60–70 assets, requiring close coordination to ensure visual consistency, timely delivery, and strong customer engagement across all platforms.
